Rock Out with Aveda

When Jimmy Choo and H&M teamed up to launch the limited-edition collection, Jimmy Choo for H&M, they called in Aveda to tend to the tresses of the models.

The Look:
The look is very rock and roll—edgy and imperfect with thick, ruffled texture. A new flat-iron technique creates square-shaped waves for easy, rocker chic style.

Rock the Look:

Step 1: Separate hair into top and bottom sections, creating a horizontal line from ear to ear. Further divide the top section into two to three layers, depending on the amount of hair. Twist and secure each layer at the top of the head with a hair clip.

Step 2: Spray bottom section of hair with Aveda Air Control™ Hair Spray for shine and workable hold.

Step 3: Beginning with the bottom section of hair and working in one-inch sections, flat-iron hair beginning at the roots, and stopping about one to two inches from ends. Wrap the closed flat-iron around straightened hair as if using a curling iron. Repeat throughout bottom section of hair, alternating the direction of the curl with each piece.

Step 4: Wrap waves three at a time into loose braids and wind into rosettes. Secure loosely against the head with clips, helping to set the curls.

Step 5: Repeat steps with additional layers of hair, moving upwards and leaving the top layer untouched.

Step 6: Release remaining top section of hair from clip and create a middle part from forehead to crown.

Step 7: Separate two-inch long pieces of hair along the middle part. Hold sections vertically between two fingers and backcomb the bottom two inches of hair, closest to the root. Flat-iron each backcombed portion to set texture and enhance volume.

Step 8: Once all hair in the top layer has been backcombed and set with the flat-iron, gently comb the entire section of hair away from the face. Be careful not to comb out volume created at the roots.

Step 9: Remove all hair clips, letting rosettes fall, and roughly rake fingers throughout to loosen waves. Spray Aveda Volumizing Tonic™ throughout to amplify volume.

Step 10: Finish the look by creating a subtle side part. Lightly sprinkle Aveda Pure Abundance™ Hair Potion throughout the roots and massage into scalp for added volume and matte texture.